Increase Your Amazon SEO
After concerns raised by customers about excessive and unsustainable packaging used in the past, Amazon is now pursuing the perfect balance between unboxing experience and shipping efficiency.
These new guidelines came with incentives for sellers putting them into practice:
Get certified FFP (Frustration-Free Packaging) and raise your listing to the top.
A new way to boost your Amazon SEO rating.
Amazon SEO Explained
Your listing will rank higher once you have a higher conversion rate, combined with keyword relevance. The basic elements are as follows:
- Optimized Title – Related keywords with high search volume.
- Bullet Points – Features and benefits listed as long-tail keywords.
- Images – Clean, big and accurate.
- Enhanced Brand Content – The more you convert, the higher you rank.
Better packaging = Better ranking
How Can Packaging Help Me Rank Higher?
There are three levels of packaging certifications for Amazon sellers. The better your certification level, the higher your listing will rank:
- PFP (Prep-Free Packaging) – Amazon doesn’t need to prep and ships it in an Amazon overbox. This is the basic level.
- SIOC (Ships in Own Container) – No Amazon overbox is required, meaning less waste. Amazon likes it and rewards you with higher rankings.
- FFP (Frustration-Free Packaging) – The jackpot. It uses special recyclable materials, is easy to open and provides the best customer experience.
Time to climb the ladder of packaging and crush the competition. You’ll need to start the packaging certification yourself by following Amazon’s guidelines.
