Your buyers need to be WOWed twice, first when they are browsing your listing around your site and again when the purchase lands on their doorstep. “Unboxing’” experience is increasingly more important to your consumers.
Study the market and make yourself unique.
You need to spend time looking at the search result pages based on the keywords you wish to rank for. See what is missing on those pages, what is the main color your competition is using? Which highlights could you use to stand out?
You will get an edge over the competition if you ask yourself the right questions – do not base your sales on a price point of view, put it on brand identity.
For example, you want to sell meat injectors. You will first analyze what other competitors are selling to figure out what could be improved and make your same product stand out.
Most of the sellers have the product alone, while the bottom listing has a clean Kraft packaging, giving a “natural” aspect to the product and branding. When someone scrolls through the results, his eyes will be naturally drawn to this unique offer – even though more expensive.
There will be competition in any niche on Amazon, and it will only get more difficult in the near future. Your competition is offering the same products as you, thus making a custom packaging can be your only differentiation in some cases.
Get Brand Registry & Protect your Business
Many sellers are still using poly bags slapped with a sticker for their private label products. This might be working for amazon, but not for other channels of distributions. The goal of any business is to grow and expand – which will increase your business valuation if you happen to sell it one day.
Get Viral & Skyrocket your Sales
Increase Positive reviews & Reduce in-authenticity claims
A well though packaging has an increased value, which in turn brings positive review. You always should go above buyers’ expectations, surprise them and make yourself remembered.
You can charge slightly higher than your competitors and still make a killing – if you can’t compete on prices, compete smart.
Increasing positive reviews goes without saying that you will reduce your negative reviews. Your average star rating will be lower than it could have been if you had better packaging.
On the long term, negative review might bring you in-authenticity claim, which jeopardies your all Amazon business since you get suspended from selling.
Do not stay on the bottom, take actions and stand out with custom packaging. All benefits listed above will enhance your brand image and increase your sales.
The packtory helps you on achieving your goals.