E-commerce Branding: Why bad packaging harms your business and how to avoid it
Always value the importance of Packaging
Step 1: Offer more than a product
Offer your customers an experience, a delight. Take into consideration few factors into crafting this unique experience.
Step 2: Use It as a Marketing tool
Not just a packaging methodology, the unwrapping experience has to be nothing less than theatrical, inspiring brand loyalty and aspirations for future purchases.
A high quality, well designed packaging, will make the first impression count.
E-commerce Packaging is a solution to replace the shop floor experience and extend brand messaging into your customer’s homes. Technology and creativity are coming together to help you achieve those goals and increase your brand engagement.
For example, a QR code well located, can make your customers participate in a giveaway or receive extra discounts. Redirect them to your Instagram account for a steady follower base. Those are examples of what can be done with smart packaging design.
Delight your experience-seeking customers, for whom the unboxing experience is something to celebrate and share on social media. Leverage on free marketing by getting viral.
If you decide to market your products by sending it to influencers, the first thing they would do is unboxing the goods in front of his audience. Make them wow.
Step 3: Take a Sustainable approach
Consumers are more and more environmentally aware and are willing to devote to sustainable goods/brands. In turn, business are changing the way they think about the environment.
The Packtory is using recyclable cardboard, woodfree paper and SoyInk for printing. An eco-friendly approach for satisfied customers.
Done correctly, packaging for e-commerce can have a hugely positive impact on the overall experience, combining to deliver many of the elements that the consumer expects in-store, such as quality material and on-point messaging, right into their homes. A smart use of design and material together with optimised packaging solutions will wow your customers.
The packtory supports brands and retailers on their branding journey.